A question many of us, I’m sure, have asked at some point.
What do readers enjoy reading? If you are reading a piece on a destination what do you want to see written? What would make you read until the last line?
Many bloggers write from personal experiences, telling their audience what they enjoyed seeing, where they ate dinner and what tourist attractions they would recommend. They might even add in a selfie. From doing this, you as the reader, feel a sense of connection to the writer and can understand why they loved this destination so much… it might even be a place to put on your bucket list.
Other travel bloggers write about the history of a country or city visited. This can entice readers and give them a background story of a place worth visiting. It can also be quite educating if you are, like me, not too knowledgeable on the history of different countries. Historians may, however, tell only the history that interests them, they must also ensure all facts are correct before attempting to educate the reader.
Travel bloggers may write in a “top tips” style; a style that is very punchy and easy to read. These types of blogs are good for short reading attention spans, they are also good for selective readers: reading only the tips that may be relevant to you.
Another kind of travel writer might connect their trip with something or someone familiar, like music, artists or poets. They may have a running theme throughout their writing. For example, Lord Byron spent a lot of time in Venice so I may write a Byron inspired piece on the sinking city or a musically centred blog on Music City in Nashville.
Truth is, I believe, there are so many ways to write a travel blog, all to be enjoyed differently by different readers. But what I’d love to know is what you think. If you are the reader reading someone else’s travel blog…. what would you be interested in reading?
Lets get sharing…